Publishing your own online magazine is a powerful way to build your brand as the industry expert in your market. It takes work and planning to do it right. It is best to publish around a topic that you have a passion for whether it be a hobby, interest or business topic. Best of all, combine these so your work will seem like play.

1. Market Niche: Find a specific topic or market where the competition for a new magazine is low. Select a catchy and memorable name that readers will identify with.
2. Competition: Research your competition by doing a Google search for similar online magazines. Look at how they are organized, their articles, their writing style and who they use for writers. Plan how you can create an even better publication.
3. Online Plan: How will your magazine generate revenue? Will it be a membership subscription site generating monthly revenue because of great content? Perhaps the content will be free, but ads will generate money.
4. Content Plan: Develop an editorial calendar for the year with a plan for specific topics for certain months. Plan themes for certain issues, bring in interviews from recognized authorities and get industry experts to write for you.
5. Graphical: Create a graphic look and feel that will appeal to your readers. Develop designs for your masthead and magazine layout. Create a cover that translates into a great reader experience.
6. Writers: You will not want to write more than one article per issue yourself. You can hire freelance writers and ask industry experts to write your content. It is important to create a truly interesting piece that readers will look forward to receiving.
7. Solicit advertisers. Find advertisers to offset the cost of production. The more of a readership you can create, the more you can make from advertising. Create a media kit and send this out to potential advertisers. Until you develop sufficient advertising revenue, you can use Google Adsense to develop revenue.
8. Promotion: Start promoting early with blogging, contests and giveaways. Create anticipation and excitement so your publication can start with a bang. This is not unlike a grand opening for a major department store. Develop an email list in advance and use this to announce the launch of your magazine.

Related posts:

1. Tips on Launching Your Own Ezine
2. Online Marketing Is the Way of the Future
3. Creating a Great Business Logo
4. SEO Blogging: The Right Keywords Lay a Solid Foundation
5. Blog Networks