Providing valuable information in an eBook is an effective way to brand yourself and your company as the authority and the expert in your particular field. eBooks are digital books that are usually published in a PDF format that are easily read on your computer or printed out. The key is to provide valuable information that will be prized by your targeted reader.

eBook Marketing

1. Topic: Select a topic that you are very knowledgeable about and that would appeal to your targeted customer. eBooks that focus on solving a specific problem are considered the most valuable.
2. Plan: Start with an outline, a written plan that will help you tell your story in a logical flow. Include a plan for strategic links to your website that will drive traffic to key pages.
3. Format: Use a 6×9 format with at least a 12 point font. Make it legible and easy to read. Use headlines and bullet points so it can be scanned. Add in images or graphics for visual interest.
4. Create PDF: If you write your eBook in Word or other word processing software, you can convert your document using a PDF converter. These are low cost or free applications.
5. Website: Upload the eBook to your web host. Have visitors register their name and email and then deliver the link location once they have signed up. This will allow you to build up your contact database.
6. Sharing: Invite readers to share this eBook with others. This will spread your company name and links to your website in a viral way.
7. Publicize: Promote your eBook on your website, on your blog, social networks and forums. The more people who download your eBook, the more attention your company will receive.

A good eBook will attract attention, attract visitors and brand you and your company as the expert. If you target your topic properly, the visitors will all be interested prospects.

This entry was posted on Wednesday, February 20th, 2008 at 4:13 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.