How do you get your website visitors to take action? You may have exactly what they need. You have them interested, but what can you do to get them to commit? You may even have a clear and compelling offer, but that is not enough.

People are wary about buying online. You have to build trust by eliminating their risk. They are looking to you for reassurance. Adding trust building elements to your site is frequently the difference between a poor performing website and a money maker.

These are 20 things you can do to build your credibility and lower your prospects anxiety.

1. Offer a 100% unconditional money back guarantee.
2. Include an option for a free trial or introductory offer.
3. Include a video clip of the product in action to help the customer see what they are buying.
4. Have a simple and hassle free returns policy.
5. Prevent surprises by disclosing shipping costs early in the shopping process.
6. On your home page and ordering pages have “trust logos” prominently posted (BBBonline, Truste, VISA, HackerSafe).
7. Give reassurance that you will guard their privacy (no spamming, emails won’t be sold to spammers).
8. Include helpful product education and how to advice. The more time they spend on your site, the more they will trust you.
9. Include user product reviews and ratings.
10. Include real testimonials and reviews by people who have used your products.
11. Get endorsements from industry experts and professional organizations.
12. Include links to press coverage from the mainstream media include an “in the news” or “press”  section on your website.
13. List any Industry awards you have won.
14. List any industry associations you are a member of (or use their logos in #5).
15. Include actual case studies you have done.
16. Disclose any ongoing costs to maintain and operate the product.
17. Include your phone number and physical address prominently on your site.
18. Offer offline ordering alternatives such as finalizing the purchase by phone.
19. Offer multiple payment options.
20. Offer multiple shipping options.

Your goal is to be transparent and to show your prospect why they should trust you. Provide real value and offer your customer choices.

Related posts:

1. How to Avoid the “Me Too” Marketing Mistake
2. Getting Website Visitors to Take Action
3. Getting Web Visitors to Take Action
4. Focus on Usability to Improve Website Conversion
5. 10 Ways to Improve Your Website Conversion Rate