Importance of color in Branding
Have you considered the importance of color in branding? There is a powerful emotional effect caused by color. The dominant color you select for your logo, website or business blog sends a message. Choosing colors is a fundamental part of creating any design project.
According to the Institute for Color Research, people quickly make a subconscious judgment about an item and 62% and 90% of that assessment is based on color alone. Judgments are based on human instincts and cultural influences and powerfully communicate.
What each color communicates
Black: Elegance, formality, mystery, death and style.
Blue: Stability, professionalism, trust, peace and coolness.
Brown: Endurance, casual, earthy, poverty and tradition.
Gray: Conservatism, seriousness and enhances messages of other colors.
Green: Safety, harmony, freshness, nature and wealth.
Orange: Enthusiasm, cheerfulness, creativity, playfulness and heat.
Pink: Hot pink: energy, youthfulness, fun and excitement… lighter pinks: sentimental, romantic.
Purple: Power, nobility, magic, sensuality and spirituality.
Red: Boldness, excitement, desire, intensity, and love.
Silver: Prestige, cold, scientific.
White: Cleanliness, purity, simplicity, peace and innocence.
Yellow: Attention-grabbing, happiness, energy, joy and optimism.
In general, red, orange, and yellow are exciting colors while purple, blue and green are calming ones. Yellow is the most visible color. Black on yellow or green on white are the most legible combination.
Many fast food restaurants are decorated with vivid reds and oranges. Studies show that these colors encourage diners to eat quickly and leave.
Combining colors in various combinations creates even different psychological effect. Now color is not the only design element to communicate with, but it is a powerful one.