Planning your Internet Marketing Strategies
Internet marketing is the use of the Internet to promote, advertise and sell products and services. Blog marketing is a part of Internet marketing just as Internet marketing is part of the overall marketing plan. A strategic Internet marketing plan is similar to a strategic business marketing plan, just with a narrower focus
In building your blog marketing plan, you need to think about how this fits into your business objectives and other marketing strategies. They should all interrelate and work together for the best results.
We do this planning with our clients in a drill down approach. Even if no formal plans exist, we will talk thru the key elements in a short time… usually in under an hour.
- Business Plan
- Marketing Plan
- Internet Marketing Plan
- Blog Marketing Plan
Business Plan: Describe your company and its history. What are your short and long-term business objectives? What services or products do you sell?
Marketing Plan: What market do you compete in? Describe your primary competitors along with their strengths and weaknesses. Who are your customers and on what basis do they make their buying decision? What are your branding, positioning and pricing strategies?
Internet Marketing: Based on your marketing plan, what are your online objectives in terms of targeted traffic, selling, lead generation, customer service or warranty service? Develop strategies around website marketing, search engine marketing, blog marketing, email marketing, affiliate marketing and podcast marketing.
Blog Marketing: Based on your targeted customer, what interesting content can you present to develop readership. Use your blog to support your other Internet strategies and marketing plans.
Over the next few weeks, we will be discussing this process and end with the blogging plan.
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