Multiple Website Marketing (MWM)
This blog entry was posted on July 24, 2009.
Should you launch multiple websites for your business or focus on a single comprehensive site? Is it worth the cost to create and manage a network of domains, hosting accounts and websites? Multiple websites are more costly to optimize and build up link popularity.
Product focused website: If you sell a wide spectrum of products, then creating highly focused websites minisites or microsites for that product would make sense. Your primary website would include your full product offering. Creating highly focused product sites with in depth product information, advantages, benefits, how to use tips and product comparisons would be helpful for your customers. Very focused websites are much easier to get top rankings for with the search engines.
Segment focused website: If you market to multiple market segments or customer types such as businesses vs. consumers. You may want to create websites that focus on the needs of that market segment. Segments could be geographic, types of customers, industries or different demographics. You can increase your credibility and conversion rates by focusing on the specific needs and requirements of each market segment separately.
Reputation management: Use MWM as a reputation repair strategy to dominate the SERPs for your brand name, company name or name of a company official. Each site should have unique content that is focused on the one or two keyword phrases you want to protect.
Duplicate Content: Avoid using duplicate content on each website. If you are going to invest in multiple websites, then it is important to write unique and original content for each website that presents a compelling marketing message specific to the goals of that website.
Link Popularity: The biggest downside to multiple websites is the increased time and cost to build up the link popularity of multiple websites. It is not just enough to create links between the sites.
Multiple focused websites make search engine optimization easier, increases conversion rates, but is much more costly to deploy. You need to weigh the cost vs. benefits of having multiple websites to market your business.
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Hey Doug, we have developed a tool for this where people can host their domains on sites like Go Daddy and point the DNS A record to our IP to use our micro site management tool. It allows people to create a one-page website and interlink them to their other micro sites websites and social media accounts.
They can then create articles in our ArticleAdvocates.com blogging system and merge them per micro site using related keywords. Hosting is just $1 to $2 per month per domain to host and we have integrations with Yahoo!, Google, aWeber, Twitter and more on the way.
This is ideal for people with domain names sitting around doing nothing, SEO Experts and others. There are a number of video tutorials available too. Although anyone can use the tool, we will help set up sites on the system if requested.
Comment by Teo Graca — December 11, 2009 @ 12:25 pm
Teo,
This sounds like a great tool to expand your brand.
Comment by Doug Williams — December 12, 2009 @ 7:09 am