This March, Google made changes that affect the importing of Google Analytics data into Google Analytics. This affects people who maintain multiple Analytics accounts within a single Google Account. Many webmasters do this as they service multiple clients.

As of march 4, 2009, you can only link one AdWords account to one Google Analytics account. If you maintain multiple Adwords accounts, the data will no longer import into your Analytics accounts.

Transfer Data: So if you have multiple websites with Analytics in a single Google Account, how do you separate them? How do you move the historical data to the new account? Well, according to Google that is not possible.

Google Support: “You cannot transfer data of your profiles from one profile to another nor can you move profiles from one account to another.”

The answer is to create a new account and start over on recording your data.

Export Data: Analytics does allow you to export any of your reports into PDF, comma separated values (CSV), tab separated values (TSV), or Extensible Markup Language (XML). To export a report:

1. Navigate to the report you’d like to export (not the Dashboard). Analytics will only export the report with the settings currently showing on your screen.
2. Click Export, above the report title.
3. Select one of the four export format options:

• PDF – portable document format. You’ll need the free Adobe Reader software in order to view this file.
• XML – extensible markup language.
• Excel – Microsoft Excel-formatted spreadsheet.
• TSV – tab separated values. This format can be read in most spreadsheet applications or text editors.

Related posts:

1. Google Analytics Does Report Less Visitor Traffic
2. Using Google Analytics To Chart Success
3. Using Google Analytics To Chart Success #2 – Setting Goals
4. Google Adwords: CPC vs. CPM
5. Use Analytics to Reduce Your Website Bounce Rate