Press Release Format
This blog entry was posted on May 30, 2009.
A good press release starts with something worth announcing. Uninteresting news gets little results. Our sample is just a guide for the structure of a press release.
FOR IMMEDIATE RELEASE:
ABC Inc. Announces Cure for the Common Cold.
Create an active and descriptive headline to capture the reader’s attention. It needs to be written for both search engines and consumers.
SUMMARY: Write a brief summary of the press release that helps clarify the headline, and describes what the press release is about.
Body: Answer the Where, When, Who, and What. Write using the inverted pyramid format, placing less important information further down. The press release should be approximately 500 words. Keep your sentences and paragraphs short; a paragraph should be no more than 3-4 sentences.
First Paragraph: Include City, State – Month Day, Year – Organization Name – Answer the “what” in the rest of this paragraph.
Second paragraph of the body should connect the first paragraph to more detailed information about the “why” and the “how” of the news event.
Additional paragraphs should contain supporting information, industry statistics, and quotes.
Last paragraph should include your call to action. This is your opportunity to prompt your target audience to do something.
### (Use three number signs to denote where the press release ends)
CORPORATE SUMMARY: Short summary about your organization.
CONTACT INFORMATION: Include the contact information of a person the media can follow up with. (Name, Company Name, Phone Number, E-mail Address, Company URL)
You can post the press release onto your blog. After posting to your blog, email the media representatives that you want to especially reach with a link to your blog posting.
There are many press release websites (free and paid) that you can submit your press release to.
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Pingback by Internet Domain Name Money Marketing | Internet Domain Name Money Marketing — May 30, 2009 @ 7:48 pm
Website promotions and websites ranks are based on proper keywords , proper examination is required in order to broaden your reach helping in identifying key areas of competition .
Comment by Website Design — September 18, 2009 @ 11:21 pm
It is important to work your target keywords into your press release, particularly into the anchor text of a link back to your website.
Comment by Doug Williams — September 19, 2009 @ 5:08 am