What is the Alexa traffic Ranking?
Alexa Traffic Ranking was launched with the intention of ranking every website on the World Wide Web. It is assumed that the lower your website’s Alexa ranking, the more visitor traffic your website receives. The number one ranked website would receive the highest amount of visitor traffic in all of cyberspace.

The Alexa Traffic Ranking is only an indicator of traffic that your website receives. It does not measure all traffic, only those people who have an Alexa Toolbar installed in their browser. But it does give you a relative measure of how many visitors arrive to your site compared to others on the web.

Alexa Traffic ranking is based on website visits by Alexa Toolbar users plus data collected from other sources during a rolling 3 month period. The website with the highest number of visitors on the web is ranked #1.

The Alexa ranking (as of today) for this blog webdesignseo.com is 310,143. In Alexa rankings, like in a golf score, lower is better. This would mean there are 310,142 websites with more traffic. The number one ranked website is Google and Yahoo is number two.

Why it is important
To put things in perspective, we need to know how many websites are there on the web? Fortunately Netcraft tracks this and reports this monthly. In April 2009, Netcraft reported there are 231,510,169 sites on the web.

So, if your website’s Alexa Traffic ranking is 1,000,000. Then your website receives more visitors than 99.5% of the websites in the world.

Marketing Tip- Check not only your website Alexa Ranking, but also that of your closest competitors. If they have a lower Alexa ranking, what are they doing? Should you be doing something different with your website to get ahead of them?