Internet marketing plans require demographic and statistic data to back them up. So I thought in today’s posting that I would include the latest trends and statistics that I could find about the Internet.

How big is the Internet? Luckily, a company called Netcraft is continually indexing websites on the Internet. As of April 2007, they had indexed 113,658,468 individual websites. This number is up 2.8% in one month (33.8% Annually).

How many people use the Internet? According to Internet World Stats there are 211,108,086 Internet users in the United States which is about 70% of the US population. World wide there are 1.1 billion Internet users or about 17% of the world population. This is based on information updated as of March 10, 2007.

How many searches do American’s make? According to Comscore Americans conducted 7.3 billion searches online in March 2007, up 14 percent versus March 2006. Google Sites captured 48.3 percent of the U.S. search market, gaining 0.2 share points from the previous month. Google Sites led the pack with 3.5 billion search queries performed, followed by Yahoo Sites (2.0 billion), Microsoft Sites (798 million), Ask Network (379 million), and Time Warner Network (368 million).

How many people use broadband? According to ClickZ Network The U.S. maintains the largest total number of broadband subscribers among countries tracked by OECD, with 29 percent of all broadband connections. U.S. broadband subscribers reached 58.1 million in December 2006. Worldwide there are a total of 197 million broadband subscribers worldwide.

Other interesting trends include the average display resolution is now at 1024×768 (54%) and although Internet Explorer is the dominant browser (58.7%), Firefox is continuing to increase market share (31.8%).

These statistics help shape website design and Internet marketing strategies for businesses.

This entry was posted on Thursday, April 26th, 2007 at 1:34 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.