Using an effective online magazine, email newsletters or ezines can be a powerful marketing tool to stay in touch with customers and website visitors. Before you begin publishing your own email publication, start by planning what you want to accomplish.

1. Purpose: Start by planning your purpose for your ezine. This could be to develop your email list, regular customer communication or engaging potential customers. You could also sell advertising or use it to promote your own brand.
2. Readers: Understand your readers, their demographics, what they are interested in reading, their interests. You will want to present information your readers will consider valuable.
3. Content: What do you want to talk about? Develop a content plan to give a focus to your newsletter. This could include how-to tips, product reviews, latest industry news, resource links, question and answer, contests, top 10 lists, surveys, etc.
4. Format: This is the measure of quality of your ezine. Is your writing style informal. engaging and in an active voice? Is your layout text only, in columns or have a standard “look”? Are you delivering consistently and using automatic management of your email list (add subscribers and opt-out)?
5. Template: Your ezine can be plain text only to reach the widest possible audience or you can create your own distinctive brand with HTML newsletters. Or you can offer both by allowing your subscriber to choose their preference.

Usually it is best to use one of the standard platforms such as Constant Contact or AWeber. Using their system gives you templates, list management and other email marketing tools such as measuring open rates.
Find more good ideas for marketing at e-zinez.com