When Was The Last Time You Updated Your Home Page?
This blog entry was posted on March 19, 2009.
Remember “don’t tase me, bro?”
Or when the “Writers Guild of America” went on strike and we went without our favorite television shows, for what felt like forever?
These events happened about a year and a half ago, even though it may feel like just yesterday. And in that time, our entire outlook on living has shifted dramatically because of our current economic situation.
This recession has affected the buying habits of many people. While some strategies used in 2007 may still prove fruitful today, those instances are few and far between. We’re seeing major repercussions because of our situation which include huge companies re-branding themselves, well-known electronic stores filing for bankruptcy, and even companies shifting to a four-day workweek in an effort to combat dwindling profits.
At SEMpdx’s Searchfest 2009, esteemed SEO copywriter Heather Lloyd-Martin asked the entire audience, “When was the last time you updated your home page?” And now, this is a question I’m asking you.
Are you still focused on strategies that worked in 2007, or have you shifted in tone and type-of-sale to accommodate consumers in our new economic climate?
If any company was immune to a huge drop in profits, I’d wager Starbucks would be relatively fine. Everybody needs coffee, it’s become a part of our daily routine and branded in our minds as a necessity; so you think the business model and market that Starbucks owns is fool-proof.
On March 3rd, Starbucks introduced a company first: value “pairings” of a drink and food item at a low cost.
If you haven’t already, go to your website’s home page, analyze, and strategize accordingly.
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Hey, thanks for the shout-out – I appreciate it (and I’m glad you enjoyed my SearchFest presentation!) Have a great day!
Comment by Heather Lloyd-Martin — March 19, 2009 @ 8:43 am
A good advice is to look at your product pricing since because of the economic condition now people are less likely to buy right away. They would look around for better price or deals on the same item.
Comment by Truong — March 19, 2009 @ 11:38 am