Who Moved My Customer? How to Find Them Again.
This blog entry was posted on May 9, 2010.
Who Moved My Cheese? Is a story by Spencer Johnson (1998) about four characters that live in a maze and spend their time looking for cheese. They are faced with unexpected change when their cheese disappeared. They need to decide if they will seek new cheese or die. The story is a metaphor for life.
If you are a business, you have noticed that your customers have moved. Finding your customers is a moving target. What worked for attracting new customers just a few years ago, doesn’t work today. Customers have moved online and adapted to technology to get instant information and to save money.
Buyers, both consumers and businesses have moved online. People now shop online from desktop and mobile computers. They research and learn from blogs. They spend times with other people on social networks. They relax and escape into virtual worlds.
Many small businesses have not adapted. Most don’t even have a website. According to a 2009 Ad-ology study 46% of small businesses surveyed do not have a website. According to a WebVisible and Nielsen Online study, only 44% of small businesses have a website. Most businesses are missing their opportunity.
Since customer shopping has changed, has your marketing? Are you marketing where your customers are congregating? Most (over 50%) of local small businesses have failed at this and have not made the transition to even having an online presence. Of businesses with a website, less than 10% of these have optimized their website for search.
Local search is the fastest growing area on the web. These are local customers looking for local businesses. They are doing this from desktop computers, mobile laptop computers and Internet connected smart phones. Having a website optimized for local search is a requirement to being in business today.
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