You are busy creating a new website or updating your current site. You want to have a website that creates new leads or sales for your business. How do you go about this? How do you come up with just the right message?

1. Targeted: Your message should connect with a targeted customer segment. Don’t try and reach everyone who could possibly need your service. Go after your best buyer. Address the specific needs of that customer and how you will solve a problem of directly benefit them. Ask yourself, “How will what I offer make my customer’s life better?”
2. Focused message: You may have many exciting services and products to share with your visitors, but you need to create a primary focal point. Online viewers can only focus on one thing at a time. If you present many options, then they won’t hear any of them. If you have a number of services, show them simply and graphically with a link to a focused page about that service.
3. Active Voice: Write concisely, plainly and openly. Write using action oriented words to get your message across as quickly as possible. Speak to your reader’s emotions and engage them with your words. Don’t be elusive or try to reach everyone. Instead of saying, “Our service will help you be more effective in your marketing efforts.” Try saying, “Close 30% more sales with our service.”
4. Formatting: Format your page into small blocks of text that can be scanned. Use headlines, sub-headings, bulleted lists, etc. People will give your web page just 2-3 seconds to understand what you offer. If they can’t understand your offer at a glance, then they will leave by hitting the back button.
5. Action: Your visitor arrives ready to take action. Tell them what to do. Make your call to action clear, visual and clearly visible. If someone arrives and then leaves without taking some action, what have you accomplished?

Related posts:

1. Blog Writing: 10 Amazingly Easy to Follow Tips
2. ABC’s of Writing an Effective Home Page
3. Autoresponders: 8 Writing Tips to Increase Response
4. Sales Copy: Long or Short?
5. You Need to Ask Your Website Visitor to Take Action