Linking
Reciprocal Link Exchange
Link Popularity Strategy
Having a solid link exchange campaign is a crucial part of any search engine
optimization project to build web traffic for a site. Link popularity
is a rating system given to a website that is based on the external and
internal links that are pointing to any particular web page. Link Popularity,
used by many search engines, is a measure of quality and quantity of
websites that link to your website. These are referred to as back links.
The ever-growing Internet has made Search engine optimization even
more complicated. With Search engines frequently seeking & incorporating
newer algorithms, on-the-page optimization no longer gets you top rankings
by itself, unless it is coupled with good link popularity.
Google PageRank is one of the most common measures of Link Popularity.
Google PageRank or PR, is a ranking (on a scale of 0 to 10) that is
based primarily on the number of web pages and the importance of those
pages that link to the site. You can determine a web page’s PR by downloading
and using the free Google toolbar available at http://toolbar.google.com
Reciprocal link exchange is quite simply the agreed exchange of a
link from one website to another website. This is a time consuming
process to locate quality websites with a similar topic and theme as
yours. Yet reciprocal links exchange is considered the most effective
way to increase link popularity. In SEO term, webmasters try to get
as many inbound links (back links) as possible to their web sites,
and most attempt to get these inbound links from sites with high PR.
It is always better to have fewer links from important, appropriate
web pages than to have hundreds of irrelevant, low-traffic, low-ranking
sites linking to you. This way you can increase link popularity as
well as leads/sales.
How is Page Rank Calculated? The PR of each page depends on the number
of pages and the PR of the pages pointing to it.
How does each inbound link help your site’s PR? Each link on a web
page counts as a vote. Each page spreads its vote out evenly amongst
all of it’s outgoing links. This means your site gets more benefit
from websites that have fewer links on each page.
What does this mean? It means in selecting websites to trade links
with, choose sites that:
- Have high PR
- Have a similar topic
- Have few outgoing links per page
Building links to your site can improve your page rank; however, link
popularity game can be tricky and time consuming, so why not hand the task
over to our experienced SEO professionals?