10 Guerilla Marketing Tips That Promote Your Website Offline
Filed under: Internet Marketing, SEO Strategies —
Doug Williams @
5:26 am
This blog entry was posted on July 28, 2009.
Few people realize that promoting your website offline can generate significant traffic to your website. The key is to be creative and you won’t have to spend much to get great results. The more exposure your URL receives the more traffic you will send to your website. Try these low cost ideas for your business.
- Voicemail message: As long as someone is going to your voicemail, why not give them a humorous and memorable advertisement for your business. While you are at it, direct them to your website.
- Email signature: Add a link to your website and advertise with every email you send.
- Business cards: If you have business cards make sure you include your web address on them.
- Marketing materials: Direct people to your website for additional information. Add your URL prominently on brochures, flyers, door hangers, postcards and newsletters.
- Promotional items: People love to receive gifts. Use inexpensive promotional products such as pens, calendars, mouse pads, coffee cups, etc. Always include your website URL on each.
- Press Releases: Spread your company announcements and news using services such as prweb.com or prnewswire.com. There are free press release services available too. Include your website URL in the release.
- Vehicle Ads: Create a decal or painted graphic for your car that will promote your business while you drive or even when you are parked. Your website should show prominently.
- Yard signs: Place a sign in your yard or anywhere else in your area that your community will allow. You can promote your website to passersby with little effort.
- Money saving coupons: Create $10 off discount coupons and distribute them to community bulletin boards or as door to door flyers.
- Radio interview: Find a compelling reason for your local radio to show an interest in you. Pitch your idea to your local station and you can reach a wide audience. Many times your website will be announced in your introduction.
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Hi Doug,
Good post. I agree on all points mentioned. However, yard signs could be a stretch. You don’t want to come off as desperate or cheap. Every touch point is an extension of your brand. Be very strategic in your promotion and delivery.
I’ve been thinking about the car decal/magnet for sometime. I agree, I think this is a great idea. Especially if your looking for local business like myself. You mentioned a couple times in your posts about FREE PR sites. I have yet to find these. Would you be able to list these off?
Best,
Todd
E-volve Creative Group
Comment by Todd Bertsch — July 29, 2009 @ 5:44 am
Todd,
Thanks very much for your comments.
My thought when I suggested the yard sign was for consumer oriented products (B2C) where you are highlighting a product more than your business.
I will do a blog post very soon and give a list of the free PR sites.
Doug
Comment by Doug Williams — July 29, 2009 @ 8:54 am
I like to visit your blog and it is have interesting writings about marketing ideas. Thanks for sharing those 10 useful tips. Keep posting!
Comment by Newsletters Software — October 3, 2009 @ 12:11 am
The tips are really very useful for increasing the popularity and business of any site. I’ll shortly implement some of these for my site.
Comment by SEO Company — October 9, 2009 @ 7:11 am