Blogging as a Traffic Building Strategy
This blog entry was posted on June 21, 2007.
Business blogs are a powerful search engine optimization tool. They bring benefits at many levels as part of a business marketing program. We use blog marketing in conjunction with normal SEO and we are getting powerful results.
Business blogging opens new markets to a business. It establishes that business as an authority and is a strong branding tool. Blogging is an interactive medium that allows a business to reach out to new customers.
We use blogging as part of our SEO campaigns. The heart of this is that it requires a business be willing to commit to regular blog postings of at least 3 times per week. Other key elements include a blogging plan with the correct keyword phrases being selected, the writing of interesting and original content and following our writing guidelines.
We knew we were getting superior SEO results by using SEO combined with blogging than with SEO alone. We went in and analyzed the results and were amazed at how much better the results were.
We went in and looked at results for stand alone blogs (on a separate website than the main business website), the main business website and websites using our standard SEO process. We measured the number of unique visitors as our key indicator. Our sample was small. We used 3 blog sites, 3 business websites supported by blogs and 6 websites using standard SEO. The time period was 3 months.
Standard SEO showed a 39% increase in unique visitors. Blogs showed an 85% increase in unique visitors. Websites that were the primary recipient of links from the blog showed a whopping 123% increase in unique visitors.
I haven’t been able to find any other similar analysis posted around the Internet and would be very interested to see what others are seeing using blogging for SEO.
Doug Williams, Blog Marketing and SEO Consultant
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