Why doesn’t your website rank well on Google? Perhaps it is a lack of trust. Google looks at a number of factors that separates web spam from legitimate websites. Is your website getting caught up in these?

There are many factors that Google uses to determine if your website is trustworthy and deserving of a good ranking. These are the signs of trust you should work on for your website.

1. Domain Age: New domains (under one year) are unproven businesses. Older domains are a sign of an established business.
2. Domain Renewal: By registering your domain for a long time you show that you have long term plans for your website.
3. Backlinks: Sites that have a higher number of relevant links from other websites are considered more important. The quality of the linking site is also important, after all good pages rarely link to bad ones.
4. Privacy Policy: The presence of a privacy policy indicates you take seriously protecting visitor personal information.
5. Bad Neighborhood: If other websites on your same server are spam websites, Google will assume you may be one of them. This is a problem on cheap web hosting where spammers are likely to locate.
6. Visitor Time on Site: How long do visitors stay on your website from a Google search? If most of your visitors leave immediately this indicates your website is not relevant for a particular search term.
7. Content Quality: Is the content on your website original content that is updated regularly? Or is it content that is duplicates of other articles or web pages?

Building trust is key. This is important with your visitors and with Google. Focusing on trust building is a fundamental part of website marketing.

Related posts:

1. Your Website Must Build Trust
2. Website Trust: 10 Ways to Build Trust and Sales!
3. Easy 3 Step Formula for Website Conversion Improvement
4. Trust is More Valuable Than Ever in E-Commerce
5. What Makes a Website Trustworthy?