Video Search Engine Optimization can be used to raise your search rankings and to bring in regular traffic to your website. The key to success is to create short, concise, entertaining, quality videos that have a wide appeal. A good example of this is Terry Tate: Office Linebacker series put out by Reebok. This video quickly spread virally.

Video Internet Marketing Strategies

1. Linkbait: Place videos on your website and allow others to link to these videos. Hosting these videos on your website will attract links directly to your website.
2. Traffic Driver: Place videos on video sharing sites such as YouTube with links to your site. These links will have no-follow tags so you won’t pick up link popularity. But with YouTube’s estimated 30 million visitors a month, popular videos bring regular traffic to your site.
3. Branding: Visibly include your business name, URL or brand name in the video and allow it to be spread thru the web virally with your video.
4. Video Search: Google displays videos in its search results, particularly from YouTube. Videos on Blinkx will show up on Ask and MSN, among others.

Video File Optimization

1. File name: The file name for the video works very much like a Title Tag does for a web page. Search engines use these for indexing so include target key phrases within the video title.
2. Meta Data: Include information like title, length, keywords, and authorship in the video file encoding.
3. Transcript: When posting on your blog (video blogging)  or website, include a transcript of each video to provide keyword rich text for the search engines. This is an ideal way to include anchor text links specific to your key phrases.

This entry was posted on Friday, September 12th, 2008 at 4:22 am and is filed under SEO Strategies, Social Media Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.