Optimizing your blog for search engines is similar to SEO for websites but with some important differences. The goal is to bring more traffic to your blog. To do this, we need to increase search rankings on the regular Internet search engines such as Google as well as the blog search engines.

Selecting the correct keywords is the foundation for all search engine optimization for websites and blogs. These are the phrases that people will type in to do searches. There are a number of good keyword research tools, some free and some you will need to pay a subscription fee.

Keywords: The first step for blog SEO includes choosing up to 5-6 good descriptive keywords for your blog. This will serve as guide for the topics your blog will be covering. Use these keywords in the categories or labels in your blog.

Title: The title for each blog posting is what attracts readers and is very important to the search engines. Try to create an intriguing title that will catch a readers attention and include one of your keyword phrases.

Linking: Getting links from other blogs builds the importance of your blog in the eyes of the search engines. There are a few ways to get these valuable links.

1. Use your Blogroll feature to trade links with related blogs that you respect.
2. Write postings with interesting and original content that others will naturally link to.
3. Provide some sort of tool or analysis that others will link to.
4. Create some sort of controversy that will kick off a “buzz” among other bloggers.

Readership: Nothing is more important than creating great content that will develop a targeted readership. Make it interesting to your targeted customer and those in your industry. Participate in blog discussions with other bloggers to bring them to your blog regularly.

This entry was posted on Wednesday, December 26th, 2007 at 4:40 am and is filed under Blog Marketing, SEO Strategies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.