Real Estate: What keywords are the hottest?
This blog entry was posted on April 21, 2007.
As a web optimization company we regularly analyze keyword phrases to find out the best keyword phrases. We use Wordtracker as our research tool because it not only gives us the number of predicted searches per day, but also the number of competing pages shown by Google for that phrase. Here are the top 15 real estate related search phrases by geographic area. The phrases are actual search phrases that are being used. The data is based on the last 60 days.
|
Searches Per Day |
Keyword Phrase |
Competing |
| 1,795 | florida real estate | 1,490,000 |
| 1,583 | epping real estate | 17,800 |
| 1,366 | tampa real estate | 366,000 |
| 1,229 | california real estate | 1,360,000 |
| 1,186 | sacramento real estate | 199,000 |
| 1,165 | south florida real estate | 266,000 |
| 1,102 | chesapeake real estate | 44,200 |
| 1,047 | australian real estate | 318,000 |
| 603 | california houses for sale | 12,400 |
| 544 | fl homes for sale | 160,000 |
| 447 | chisago lake area homes for sale | 22,700 |
| 366 | florida homes for sale | 294,000 |
| 356 | homes for sale in parry sound | 146 |
| 340 | colorado springs realtors | 816 |
| 338 | kansas city realtor | 910 |
So which phrases are best?
Well if I were a Realtor in Tampa, FL, I would quickly choose “tampa real estate” over “florida homes for sale” for two reasons. First, with the high number of competing pages, it will take longer to get good rankings for “florida homes for sale” and second, I would be much more able to convert a visitor who searched for “tampa real estate” because 100% of my visitors are interested in what I offer.
Realtors in Parry Sound, Ontario, Canada have the best ratio between searches and competing web pages. They would have the fastest response for SEO results. You can also see that Florida has the greatest activity which should equal the greatest area of Real estate demand.
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