Doug Williams:

Doug Williams is the founder of Doug Williams and Associates (DWA). A results oriented business consultant Doug is experienced in designing and implementing strategic plans and business systems.
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Search Engine Optimization Made Simple

Filed under: SEO Strategies — Doug Williams @ 6:44 am

This blog entry was posted on January 24, 2010.

What is SEO? Search Engine Optimization is the process of preparing a website to rank highly in the organic results on Google, Yahoo, or Bing. You can get hung up on the technical details, but it really comes down to doing two things. Having lots of keyword rich content and getting other websites to link to your content.

  1. Create a Plan: Create a master topic plan for your website that is narrowly focused on offering solutions to your market that matched the products or services you offer. Highly focused websites will be easier to optimize than one that covers a range of topics. Use this plan in laying out your website site map.
  2. Choose Keywords using a keyword research tool such as Google’s keyword tool which is a free tool. Follow your master topic plan in selecting your keyword phrases and choose phrases that have a good traffic volume. Choose only 1-2 words for each page. Use phrases 3-5 words in length because people today use specific phrases when they are ready to buy. People use 1-2 word phrases when they are beginning their research.
  3. Write pages: Write your pages using your keywords you selected. Each optimized page should have 400-600 words of test and use each keyword phrase 1-2 times in the body text. These should be used as close to the top of your text as possible. In addition, use the keywords once in the page headlines and once in link text. This should link to another relevant page.
  4. Emphasize keywords: Use the keywords phrase(s) in the Title Tag and where possible, use them in other emphasized text such as bold, italics, ordered lists and numbered lists. This signals the search engines that these phrases are important.
  5. Add a Blog to your website such as worpress.org. Adding a blog and writing original keyword rich content is one of the best ways to increase the size of your website and to attract links from other bloggers. Look here to read more tips about blog marketing.
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  1. 10 Steps of Optimizing a Website, Quick and Easy
  2. Is Search Engine Optimization Ethical?
  3. SEO Blogging: Improve Search Engine Rankings Fast
  4. SEO Blogging: The Right Keywords Lay a Solid Foundation
  5. Blog Writing for Better Search Rankings

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