Doug Williams:

Doug Williams is the founder of Doug Williams and Associates (DWA). A results oriented business consultant Doug is experienced in designing and implementing strategic plans and business systems.
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SEO Blogging: The Right Keywords Lay a Solid Foundation

Filed under: Blog Marketing, SEO Strategies — Doug Williams @ 6:56 am

This blog entry was posted on March 13, 2010.

SEO blogging is the method of blogging used to raise your website rankings. Choosing the correct keywords is the first step .

  1. Empirical List: Prepare a list of empirical keywords from your topic that you can use in your posting titles, links and in your content. These are the words or phrases you think people may be using. These phrases should very accurately describe your blog topic and the website you are working to build the search rankings on.
  2. Competition: Check out the websites and blogs that you consider your closest competition. Look at the topics and phrases that they are using. Look at what is being used in the page headlines and the blog titles. Add these to your empirical list.
  3. Keyword Tool: Use a keyword research tool to check your empirical list. Use one of the keyword research tools to determine the level of interest and competition for your subject. Filter first for relevance and then look for a large number of searches with only a limited competition.
  4. Keyword Plan: Once you have a list of the best keyword phrases, you then need to develop a linking plan. Develop specific pages each phrase will link to. It is these keywords used as link text that is especially powerful in building search engine rankings.
  5. Using Keywords: Use keywords in your blog titles, in link text, in naming images and videos and in your body text of your postings. Keep your keyword plan handy as you do your blogging and it will help keep your blogging focused on your end goals.
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