Search engine optimization is still very misunderstood by many business owners who want more traffic to their website. They have heard that META Tags are extremely important and they are reluctant to use much text because they like a very graphical look. To get SEO results today we have to look at both on page and off page factors.

It used to be that the META Tags were very important, but today the META Tags have very little importance. META Tags are Information placed in a web page not intended for users to see but instead which typically passes information to search engine spiders.

Search engines will rank a website based on two major factors. These are on-page and off-page factors. On page factors include those things that exist within the website. This includes keywords, website structure, website content, navigation, etc. Off page factors include those things that exist outside of the website itself. Off page factors include links from other websites, age of a website, how many years a domain name is renewed for, etc.

Visible text is the actual content or body text used within a web page and is how search engines index and classify sites to relevant search results. Remember that no matter how search engine rules change, the one thing that will never change is that content is the king and is the web’s reason for being. Search engines do not search based on images or graphics, only on text used in the website.

Related posts:

1. H1 Tags – How to Use Them in SEO
2. The META Keywords Tag is Now Obsolete
3. In SEO the only constant is change
4. How NOT to Do SEO
5. SEO Dos & Don’ts (Part 2)