Blog marketing, social networking, wikis and changing search algorithms have dramatically changed the search engine optimization industry. What worked well a few years ago, does not work at all now. Today content and link popularity is critical to get top SEO results for Web 2.0.

The rules for SEO keep changing and evolving as search engines change and improve their search algorithms. Why the changes? It’s simple; the search engines make their money through Pay Per Click advertising such as Google Adwords. Better quality search results will bring more people using that search engine. This brings more advertising dollars.

So what has stayed the same in SEO? The foundation for SEO is still keywords. Choosing the right keywords that accurately describes your products and services that also have visitor traffic is at the heart of SEO. Optimizing visible text is still important using these keywords and phrases.

Google, in particular, seems to adore blogs.This is sometimes called social network optimization. If you haven’t yet embraced corporate blogging or transformed your glossary of terms into a wiki, your website is behind the times.

Link rich blogs are a very important part of building this link popularity and should be considered by any business that is seriously working on promoting and optimizing their website. In addition to link popularity, blogs are responsible for introducing new content at an ever accelerating rate.

Blog marketing and corporate blogs are at the heart of the new SEO.

Doug Williams, Internet marketing consultant 

This entry was posted on Thursday, June 7th, 2007 at 6:16 am and is filed under Blog Marketing, SEO Strategies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.