Use Blogs for Your SEO Content Strategy
This blog entry was posted on February 7, 2010.
Adding a blog to your existing website is the easy and natural way to add keyword rich content to your website. This is a great strategy if your website is small (5-10 pages) or is more graphical and lacks very much text content. Blog marketing is a great visitor interaction strategy.
Blogs are a natural link magnet that attracts inbound links if you write interesting, original and engaging posts. Adding “linkable” content to your site is the natural link building method. Link building is the most important aspect of search engine optimization (SEO) today. Experts have long said “content is king.” Blogs add content to your website on a regular basis and then they broadcast your message to the world via RSS.
Blogs attract new readers to your website and then allow them to comment, creating an online discussion. Bloggers will then carry these conversations back to their own blogs and of course they will reference your blog article with a backlink.
How blogs help your SEO results.
- Attract Links: Adding engaging content to your blog helps attract inbound links regularly to your website.
- Adds Content: Each posting adds a new page to your website. Larger websites with content filled pages tend to have much better search rankings than smaller websites.
- Keyword Text: Create a keyword plan for your blogs. Use these phrases in your blog titles and especially in the first paragraph. Use your keywords in the link text and link back to relevant pages within your site.
- New Visitors: Since blogs broadcast your message across the Internet, your website will attract more new visitors that will be interested in what you have to offer.
Blogs help your website SEO by having a large number of postings focused on a particular subject. The page code is often very clean, text rich HTML. They are usually written in a simple, easy to spider format making them an excellent completely natural SEO tool.
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