Companies everywhere are jumping into Social Media Marketing to engage potential customers in conversations.  Social media marketing typically uses a combination of blogging, social networks, YouTube, Twitter, social bookmarking and more. What many don’t realize is that social media marketing can be used to quickly raise organic SEO search results for their business website.

Organic SEO uses keyword phrases prominently on the web page itself (headings,   body text, hyperlinks, etc.). This though is only part of the organic SEO process. To be effective a good link popularity strategy must also be applied. Links from social media are among the most powerful available.

Use these strategies to attract social media links.

1. Begin by adding a blog to your website. Writing interesting and original posts will be a natural link magnet from other blogs. Bloggers will naturally link to source articles that they reference in their blogs. Links to your blog which is part of your website, will benefit the entire website.
2. Content is king: Adding a blog to your website allows you to regularly add keyword rich pages to your website. More content pages on your website will give the search engines more to index and bring in more search traffic. More content will also provide more potential for attracting links.
3. Articles and white papers: Post authoritative articles and whitepapers on your website. Provide data, observations of your industry or market, make predictions and offer advice. These kinds of articles are powerful attractors of links.
4. Encourage Bookmarking: Digg, Reddit, Stumbleupon, and Delicious are highly authoritative bookmarking sites which can dramatically improve search engine rankings if used properly. Add plugins to your blog that allow easy bookmarking by visitors.