Video search is growing fast. The website YouTube has more video searches than the #2 search engine Yahoo has total searches. YouTube had 3.7 billion video searches (October 2009) while Yahoo had only 2.7 billion searches. 84.4% percent of online visitors watch web videos with the average viewer watching 10.8 hours in a single month. (October 2009)

Video is a powerful communication medium that helps convert visitors into customers. People watch video at an increasing rate and search engines want to include video in their search results. There are video SEO methods that help search engines to index and include your videos.

1. Start by developing videos with compelling content. Videos must be good quality and worth the effort of optimizing for searchers. Competition for online viewers is growing.
2. Research your keywords carefully and they should be highly relevant to your video. Use the keywords in the video title, video descriptions and any associated text. Keywords are more effective if used in the beginning of any text.
3. Keep your videos short and to the point. The average video watched (October 2009) was 3.9 minutes. Edit out unnecessary text to best communicate your message.
4. Brand yourself with a digital watermark on your video. Include the watermark of your logo or URL in the introduction and conclusion of the video.
5. Provide embedding codes so your video can easily move virally through the web. Bloggers will include your video if it helps them communicate to their viewers. Your watermark will bring viewers back to your website from all over the web.
6. Flash formats give the greatest compatibility with both Mac and PC users. Almost all users can view it without downloading additional software. Other popular formats are .wmv, .avi and .mov.

Related posts:

1. Video is Now Hotter than Search
2. Optimizing Using Video SEO
3. Video Adds a Voice and a Face to Your Website
4. Use Video to Add “Wow” to Your Website
5. The Secret Formula For Getting YouTube Traffic