Wikipedia Marketing Strategies
Wikis are a collaboration tool right? So, how can you use a Wiki as part of your marketing effort? The answer is that you can use wikis as part of your search engine marketing for your website to get valued backlinks.
Wiki marketing methods are an indirect type of marketing. You are not trying to promote your company or your products. You are presenting valuable resource information that would appeal to your targeted customer. You are also contributing to the wiki community.
Wikipedia is the most popular wiki on the Internet and it is highly valued by users of the Web. Today, Wikipedia has a PR9 with over 50 million unique visitors each month and is ranked by Alexa as #9 on the entire Internet. Links from Wikipedia are very valuable and can produce a nice stream of visitors to your website.
Wikipedia is a Web-based, free-content encyclopedia where any visitor can edit or add content, including links to valuable references. The Wikipedia community will quickly remove biased or self promoting information. Your goal needs to be to enhance the articles or write new ones.
Here is a process that works.
- Find Wikipedia articles that are already flagged as looking too much like an advertisement and still related to your website content.
- Write an unbiased, authoritative page on your website or blog that is a great resource to the Wikipedia article.
- Re-write or edit the Wikipedia article to improve it.
- Add a link to your new website page or blog posting under the References section or External Links section.
You have now added a highly valued link to your website that will stay and you have helped improve Wikipedia. This is a great win-win strategy.
There are other Wikis out there that this strategy works with. Here are some of the most popular ones:
wow that is a great tip.I never new anything about wiki before this.
Comment by DE — February 28, 2008 @ 6:33 am
Good strategy up until about a year ago. I don’t know about wikibooks and aboutus, but wikipedia and wikhow use no follow links so no matter how many articles you get up there with links it doesn’t boost your page rank
Anybody checked out the other sites?
Comment by j. case — February 28, 2008 @ 9:18 am
I checked wikipedia… and sure enough, there are no follow tags on each link. I do however receive a constant stream of visitors with this strategy. You got my curiosity up and I am not seeing “no follow” tags on aboutus.org. But there are nofollow tags on wikibooks.org. Thanks for the catch on this.
Comment by Doug Williams — February 28, 2008 @ 9:36 am
No follow links are also good for your site. Not as good as do follow, but it will help your site all the same.
AboutUS also do write ups for your to help you rank well in the search engines, visit their website.
Comment by Atunbi Adesanmi — July 21, 2008 @ 5:42 am