1. Twitter is one of the most popular social networking applications on the Internet and its popularity continues to grow stronger each day.
2. Twitter allows you 140 characters. Too long and you cannot be re-tweeted easily. Re-tweets add 14-30 characters depending on your name.
3. Omit Needless Words. Write each word like it matters, because it does.
4. Tweet strategically. Watch, listen and learn before you post. Remember to listen. Read what others are writing and respond.
5. Follow other businesses to see how they are using Twitter. Learn from your competitors. Follow your clients or potential clients.
6. Learn what people care about. Share thoughts more than actions. Share links, share ideas, ask questions, answer questions.
7. Build relationships. Interact and communicate with others. It’s all about community – reach out and be a part of it.
8. Give people a reason to follow your company updates. Provide value with special promotions, contests and interesting news.
9. Keep it short and sweet. Efficiency is the key to Twitter. Basically, get right to the point. Think before you hit send.
10. Use Word Shortcuts: “with” becomes “w/”. “Love” becomes “Luv” Retweeting becomes “RT-ing” “Characters” becomes “Chars”.
11. Add ASCII art to make your tweets stand out. Fish Swimming ¸.•´¯`•.´¯`•.¸¸.•´¯`•.¸><(((º> Sleeping Baby w/Pillow [{-_-}] ZZZzz zz z…
12. Make sure that your Twitter voice reflects your company culture. Tweets are not really directed at anyone but visible to everyone.
13. Why do folks stop following you? Qwitter will email you when someone stops following you.
14. With Twitter, it’s not about YOU; it’s about others, it’s about helping, sharing, having interesting exchanges, and community.

Related posts:

1. 7 Popular Twitter Myths
2. Twitter Tweets are over 40 Percent Pointless Babble
3. What Is Twitter And How Can It Benefit Your Company?
4. How to Create Your Twitter Landing Page.
5. 73 Percent of Bloggers Also Use Twitter