A global change is happening with the Internet being integrated into everyday life. Change is being driven with low cost desktop computers, mobile technology and easy access to high speed Internet. Social media gives every person easy access to public conversations.

Understanding the social media demographics is key in social media marketing.  In general, women will spend more time nurturing relationships and in social network building. Men tend to spend more time transacting than in nurturing relationships. The following demographics information is taken from data found in quantcast.com. Niche opportunities are taken from higher than typical Internet audience demographics.

1. About.com: Answers and information site with 83 million monthly visits (US). A very slightly female biased audience.55% female. 33% age 35-49. Niche Opportunities: Caucasian, female, middle aged.
2. Answers.com Answers and information site with 74 million monthly visits (US). A more youthful, more educated following. 50% Male. 49% age 35-49. Niche Opportunities: other ethnicities, mixed gender, middle aged.
3. Badoo.Com: Social networking site with 5.7 million monthly visits (US). Mostly male, 35-49, mostly Hispanic, HH income up to $60k audience. 66% male. 41% age 35-49. Niche Opportunities: Hispanic, male, middle aged.
4. Blogger (Blogspot): Blogging platform with 95 million monthly visits (US). Slightly male biased, more educated audience. 53% male.  42% age 18-34. Niche Opportunities: Caucasian, male, young adults.
5. Dailymotion: Video sharing site with 16.2 million monthly visits (US). Somewhat male audience. 58% male. 37% age 18-34. Niche Opportunities: Other ethnicities, male, teens.
6. Digg: Social news site with 44 million monthly visits (US). A more male, more educated audience. 64% male. 41% age 18-34. Niche Opportunities: Asian, male, young adults.
7. Facebook: Social networking site with 3.5 billion monthly visits (US). Affluent, teen and young adult, with a very slightly female biased following. 54% female. 46% age 18-34. Niche Opportunities: African American, female, teens.
8. Flickr: Photo and video sharing site with 70 million monthly visits (US). Slightly male slanted audience. 54% male. 39% age 18-34. Niche Opportunities: Asian, male, young adults.
9. Friendster: Social networking site with 35 million monthly visits (US). Asian, young adult, very slightly male biased following. 52% male. 56% age 18-34. Niche Opportunities: Asian, male, young adults.
10. Hi5.com: Social networking site with 779 million monthly visits (US). Hispanic and African American, young adult, slightly male slanted audience. 52% male. 56% age 18-34. Niche Opportunities: Hispanic, male, young adults.
11. LinkedIn: Social networking site with 54 million monthly visits (US). More educated, fairly wealthy, middle aged professionals. 57% male. 48% age 35-49. Niche Opportunities: Asian, male, middle aged.
12. LiveJournal: Journaling and blogging site with 52 million monthly visits (US). More female than male, young adult audience. 58% female. 51% age 18-34. Niche Opportunities: Asian, female, young adults.
13. MediaFire: File and photo sharing site with 3.7 million monthly visits (US). Young adult, more Asian, more male audience. 60% male. 52% age 18-34. Niche Opportunities: Asian, male, young adults.
14. Metacafe: Video sharing site with 20 million monthly visits (US). Mostly male audience. 59% male. 35% age 18-34. Niche Opportunities: Hispanic, male, teens.
15. MySpace: Social networking site with 3.2  billion monthly visits (US). Slightly female slanted, teen and young adult audience. 57% female. 46% age 18-34. Niche Opportunities: Hispanic, female, teens.
16. Orkut.com: Social networking site with 11.3 million monthly visits (US).  More educated, young adult, slightly more male than female, more Asian following. 53% male. 54% age 18-34. Niche Opportunities: Asian, male, young adults.
17. Photobucket: Photo and video sharing site with 133 million monthly visits (US). More female than male and a younger audience. 54% female. 41% age 18-34. Niche Opportunities: Hispanic, female, teens.
18. Squidoo: User created pages (lenses) with 7.3 million monthly visits (US). More educated, mixed gender, midle aged and ethnic diverse audience. 51% female. 33% age 35-49. Niche Opportunities: other ethnicities, mixed gender, middle aged.
19. StumbleUpon: Social bookmarking site with 2.1 million monthly visits (US). Older and very slightly male biased audience. 51% male. 33% age 35-49. Niche Opportunities: other ethnicities, male, older ages.
20. Tagged: Social networking site with 82 million monthly visits (US). Female, younger (and adult), more African American audience. 62% female. 36% age 35-49 and 27% age 13-17. Niche Opportunities: African American, female, teens.
21. Twitter: Social networking / microblogging site with 293 million monthly visits (US). Young adult, slightly more female than male audience. 54% female. 43% age 18-34. Niche Opportunities: African American, female, teens. African American, female, young adults.
22. Wikipedia: Answers and information site with 385 million monthly visits (US). Slightly male slanted, more educated audience. 53% male. 37% age 18-34. Niche Opportunities: Asian, male, young adults.
23. WordPress.com: Blogging platform with 209 million monthly visits (US). More male and a more educated following. 56% male. 36% age 35-49. Niche Opportunities: Asian, middle aged, males.
24. Yelp: Social review site with 9.5 million monthly visits (US). More affluent, more educated, slightly more female audience. 54% female. 41% age 18-34. Niche Opportunities: Asian, female, young adults.
25. YouTube: Video sharing site with 597 million monthly visits (US). Mixed gender and a more youthful following. 50% male. 34% age 18-34. Niche Opportunities: Hispanic, male, teens.

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3. Facebook Demographics: Who Is Using Facebook?
4. The Social Media Marketing Obsession
5. Internet Marketing Using Social Media