Facebook is one of the fastest growing social networking sites around and it has many features that help you promote your business on a low budget. Individuals of all ages use the Internet to socialize on networking sites like Facebook. You can market your business and interact with your targeted audience at a relaxed level.

The approach in marketing on Facebook and any other social media site is to keep the sales pitch low key. The goal is to talk with people, engage them in conversation and spend time building a trust relationship. When they are ready to buy, they think of you first

In the past few years Facebook has gone from a college photo-sharing and friend networking site to a major business networking platform. In choosing a networking tool, you need to evaluate if your targeted customer is there.

When comparing MySpace, Facebook and LinkedIn, three of the most popular networking sites, look at the nature of the audience. MySpace tends to be more personal consumers, LinkedIn has a high percentage of professionals, while Facebook tends to more in the middle. There seem to be more small business owners on Facebook

To maximize a Facebook marketing campaign, you need to use a variety of tools and techniques. These include Social Ads, Groups, Events, Fan Pages, Share, and the News Feed. You should use the Stumble Upon and Digg buttons to promote your website or your products and services.

Market Lodge is the new program that allows Facebook members to earn 10% commissions on products they recommend to their friends. Thru Market Lodge, you allow other Facebook users to market your product in their “personal store.”

With new Facebook Apps and add-ons, users can not only send a bunch of flowers, they can send each other a virtual drink, create and host events, advertise their businesses through social ads, and more.

This entry was posted on Monday, March 17th, 2008 at 4:37 am and is filed under Social Media Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.