Facebook is the fastest growing social networking website and business owners and marketing managers should consider adding conversational marketing to their toolbox of marketing strategies. Facebook has powerful features that can help grow your business if used correctly.  Follow these tips as you implement marketing on Facebook.

1. Profile: Build an attention getting profile that will make an impact. Think of this as your branding for your business. Include a good photo, contact info, a link to your website, education, work history, personal interests, etc.
2. Networks: Take the time when building your profile to include the city your business is in, your industry, and other networking information. Let potential business partners find you and make yourself more searchable.
3. Friends: Add friends to build your networking. There are tools to find friends that are already on Facebook. Use Facebook tools to meet people with common interests, build a relationship and gather them as friends to build up your base.
4. Groups: Join online groups that are related to what you do. This is an excellent way to make contacts and build from there. If you don’t see a group that is a close enough fit, form your own. An excellent way to brand yourself as the authority.
5. Blog: Create and syndicate your own blog on your personal profile page. Broadcast your blog using RSS and increase your exposure and increase your readership.
6. Comment: Make comments on other people’s profiles. By reaching out, you will start interacting and engaging with new people and contacts. The more comments you leave on these virtual walls, the more exposure you get.
7. Events: List your events and new services by creating an events page. Instead of printing flyers and mailers, use the Facebook Events app. to get the word out. You can invite anyone you want. Guests can leave valuable feedback.
8. Gifts: send virtual gifts to show your appreciation. Send a virtual potted plant or flowers to make that great impression. There are third party applications that allow you to give unique gifts. A great way to build strong relationships.

This entry was posted on Wednesday, March 19th, 2008 at 4:22 am and is filed under Social Media Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.