It is now possible to market your business without spending any money. Marketing using social media such as LinkedIn, and Facebook allows entrepreneurs to spread the word about what they do and reach new customers. This is the new marketing frontier that businesses are tapping into.

Neal Evan Caminsky of Red Dream Studios does just that. Red Dream Studios is a Montreal based web design and video production company. Although started in 2001 as a part time venture, Neal quit his day job and took his hobby full time in May 2007.

Red Dream Studios has a broad offering including web design, corporate identity packages, Flash, multimedia production and photography at extremely competitive prices. His targeted clients are small business owners and people just starting up businesses.

To reach new customers, Neal Caminsky turned to social media. He chose LinkedIn, Facebook and Blogger.com as his marketing tools. All are free services and just require time, energy and commitment.

1. LinkedIn: LinkedIn is known for providing networking opportunities with executives and professionals from all industries. Neal also connected with past colleagues, some of whom had moved onto key positions at major companies. Neal crated a complete LinkedIn profile. LinkedIn Answers allows Neal to interact in all sorts of discussions on a wide range of topics. These connections have turned into work from high profile companies such as Bell Canada.
2. Facebook: Facebook is one of the most powerful social networking services available and is very popular with small business owners. On Facebook, Neal Caminsky set-up a facebook profile for himself and then set up a Facebook group for his company. Facebook allows publishing of photos and video examples of his work. Facebook networking has brought in work from companies like SoftImage Co. and McGill University.
3. Blogger.com: The third major part of the Red Dream Studios marketing strategy is blog marketing. A blogger.com blog was created and then integrated into their website. You can integrate the blog from Blogger, by having it published to an FTP folder on your website.

There you have it, a marketing campaign that produces results at no cost… only time. Marketing on social media leads to connections and connections lead to business. As a side note, I met Neal on LinkedIn Answers and I was impressed enough to create this article about his innovative marketing methods.

This entry was posted on Sunday, March 23rd, 2008 at 5:52 am and is filed under Social Media Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.