Social Media Marketing Boosts Traditional Campaigns
Social media marketing should be used in conjunction with traditional marketing campaigns. By combining traditional and social marketing methods you will increase return visitors, help SEO efforts, strengthen branding and lower your marketing costs.
- Increase Return Visitors: The most common first step in using social media is to integrate a blog into the company website with easy book marking capabilities. If your content is interesting and engaging you will develop a readership. By regularly mentioning your brand, products and other keywords, you will steadily increase your stream of visitors. By talking about your blog in your traditional campaign, you will draw in curious new visitors to see what is being said.
- Helps SEO Efforts: One natural result of social media is that if people are engaged by what you write, they will link to it and agree or rebut what you have said. This can lead to numerous discussions and conversations throughout the Sociosphere (all social media taken together). These links increase PageRank and improves your overall marketing efforts. By using the targeted keyword from your SEO campaign in your discussions, you boost the rankings of your website for these keywords.
- Branding: This is the area where social media is especially strong. As an example, advertisements on Facebook builds name recognition and brand exposure. Posting a catchy video on YouTube about your new product can spread virally. In any marketing campaign, the more you see the product, the more likely you are to be influenced by it, even if you don’t want to be.
- Save Money: Using social media is cheaper than traditional marketing campaigns and stretches your campaign budget while improving the overall reach of the campaign. Combining social media with traditional media has a multiplying effect in delivering results.