Using Craigslist to Market Your Business
This blog entry was posted on August 15, 2009.
Service oriented businesses like contractors, landscapers, house cleaners, sales professionals and more are constantly looking for new avenues of advertising their business. Advertising in other classifieds to generate leads or sales can be quite expensive. A free alternative is Craigslist. You will want to become familiar with their posting guidelines to avoid having your ads removed.
Craigslist is a US based classified advertising website that is ranked in the top 25 websites in the world. They have local classifieds in over in approximately 570 cities in 50 countries. The majority of posts on Craigslist are available free of charge with the exception of job listings in the major metropolitan areas. The site serves over twenty billion page views per month. Almost 77% of the website visitors come from the US.
Promoting your business on Craigslist is very effective if you are on a tight budget or have no budget at all. Craigslist provides nearly everything you could want to find in any specific area. It is highly categorized by products and services. There are excellent search capabilities making it very easy to locate specific products or services.
Craigslist was created by Craig Newmark in 1995 to serve the San Francisco Bay area as a free classified ad service. By the year 2000 it had grown to nine cities. By 2009 it had grown to approximately 570 cities.
Commercial posts are only accepted by craigslist under the “Services” section. Here it is OK to advertise as a company that provides services.
Product sales can be advertised in the “For Sale” section. Businesses can place an advertisement for an individual piece if they don’t make it sound commercial. Get the customer to call you. Be sure to categorize your advertisement correctly to reach your intended audience. Use specific descriptions, make, model, etc. so your product can be found in a search.
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