There are definite steps you should do to get your website to convert browsers into paying customers. A visitor needs to know he has arrived at the right place to get help.

1. Target your audience: Design your home page for your target audience so you can answer their most burning question. If you have multiple small niches, make a different landing page for each group.
2. Get their attention: When they first arrive, they need to immediately see your sales pitch, your offering and even your order button. Don’t make them scroll down or switch pages.
3. Provide Quality: Your content and your products need to appear top notch. The images you select and the words you use reflect on the quality you provide. The key is to show what a great value your product or service is.
4. Engage your visitor: Your writing style needs to excite and grab your visitor’s attention. Use an active voice to keep them motivated.
5. It’s about their need: Spend less time writing about your company and answer how you will solve their problem. Remember, your primary duty is to give them what they need.
6. Trust Factor: Assure your customers that their information is safe and that your company is trustworthy. Always have a privacy policy. Join organizations such as Truste and BBBOnLine. Place their logos on your site.
7. Watch your stats: Don’t just put your website up and forget it. Watch your metrics and website statistics. Continue to make changes and measure traffic and track conversion rates.

This entry was posted on Sunday, August 3rd, 2008 at 7:35 am and is filed under Internet Marketing, Website Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.