The home page is the most important page in business web design. It is the page that first greets visitors. A visitor will spend 3-5 seconds scanning your home page and then decide to enter your site or leave in a click. Your home page is also the most valued page by the search engines as they look for keywords.

1. Potential Customer: Who are your targeted customers and what are they looking for? What answers are they searching for? Think about the customers that you already market to. What questions do they ask? What triggers them to buy from you? Tailor your home page and write to them.
2. Answer the Question: A visitor comes to your site with an assortment of questions, but they all add up to the same thing. Can you help me with my problem? This means when writing to your customer, you need to address THEIR concerns. Talk about solutions not your product or service.
3. ABC Text: What are the ADVANTAGES, BENEFITS, and CONVENIECES of using your product or service? This is the heart of what a home page needs to say. The question that a visitor asks is what can you do for me that your competition won’t? Remember write about how you can help your customer and not so much about your company.
4. Curb Appeal: Research has shown that within the first 3 to 5 seconds a customer makes an initial decision if they will consider doing business with you and your company. This means that you need to convey your marketing message at a glance. The challenge becomes how to write to an audience 3 to 5 seconds and still have enough content that a search engine will see your content as valuable.
5. Call to Action: You should place action words some where prominent. Use words such as CALL NOW, Request for a FREE Quote, Talk with our experts now! Using short phrases with an immediate word encourages the visitor to make a quicker decision. Figure out what you want from the customer and encourage them to do it!

A well written home page greets a visitor with solutions to their problem. It is organized to be quickly scanned. It shows how you are different and why your solutions are the best.

This entry was posted on Sunday, July 6th, 2008 at 6:07 am and is filed under Internet Marketing, Website Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.