A clear “call to action” is a key element of business web design and makes a difference between a website that is merely interesting and one that gets results. A “call to action” in web design refers to website content that compels a user to take action. On the web, people move quickly from site to site and look for something specific. A website that gets results has a clear focus and asks the reader to take some action. This action should be planned and designed in.

Virtually all websites have a purpose to get someone to buy, call, register, request-a-quote or subscribe. Sometimes the call to action can be less obvious, but still effective. Some examples are:

1. Watch this video and learn how to save.
2. Take our computer network security survey.
3. See examples of our business website designs.
4. Click here to see how a buying new refrigerator will pay for itself in less than one year.

In planning your website, establish the three actions you want people to do. One should be your primary call to action and the others secondary actions. Make these actions clear and precise. Organize the website navigation, page layout and even the fonts to make the primary call to action clear and easy to find.

Every time you write new web content, there should be some sort of call to action at the end of the topic. The idea is to involve the reader and encourage action.

If you would like to learn more, please go to our website and learn how your business can take advantage of our web design and Internet marketing expertise.
Doug Williams, Internet Marketing Consultant

This entry was posted on Monday, July 2nd, 2007 at 7:31 am and is filed under Internet Marketing, Website Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.