How Color Communicates in Web Design
Color communicates powerfully in business web design. Color is something taken for granted, but it is a powerful communicator of feelings. Color makes an undeniable impact on mood. Even choosing color is a professional skill in graphic design business. Color and combinations of colors stimulates the mind of your viewers.
According to the Institute For Color Research, people quickly make a subconscious judgment about an item and 62% and 90% of that assessment is based on color alone. Judgments are based on human instincts and cultural influences and powerfully communicate.
So which colors communicate which emotions?
Color Psychology
Red: Boldness, excitement, desire, intensity, and love.
Orange: Enthusiasm, cheerfulness, creativity, playfulness and heat.
Yellow: Attention-grabbing, happiness, energy, joy and optimism
Green: Safety, harmony, freshness, nature and wealth
Blue: Stability, professionalism, trust, peace and coolness.
Purple: power, nobility, magic, sensuality and spirituality
Gray: conservatism, seriousness and enhances messages of other colors
Brown: endurance, casual, earthy, poverty and tradition.
Black: elegance, formality, mystery, death and style.
White: cleanliness, purity, simplicity, peace and innocence.
In general, red, orange, and yellow are exciting colors while purple, blue and green are calming ones.
Combining colors in various combinations creates even different psychologicals effect on visitors to your site. Now color is not the only design element to communicate with, but it is a powerful one.
Doug Williams, Business website design
Color is first impression, and is also symbolic of personality types. I’m a blue person myself.
Comment by Jeff Hollett — May 16, 2007 @ 11:22 am
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