The key to improving your website conversion rate is to look at your website thru the eyes of your visitor. Page layout and site structure greatly affects conversion rates. Make it easy for first time visitors to instantly understand what it is that you offer and how they can take advantage of your offer.

Home Page Layout: Remove the clutter and organize your home page. Eyes are most often first fixated in the upper left of the page and then they scan to the right. Locate your logo and company name in the upper left.

A prominent benefit laden headline that explains what you offer should draw their eye next. Then you want your call to action to be clearly prominent and above the fold. We like to place this in the upper right quadrant of the page.

Path Analysis: Create an optimal selling sequence that attracts attention and interest and then builds desire in your visitor. If you have several different types of customers with different needs, then design multiple focused navigation paths to address these needs separately. Identify the entry into these navigation paths clearly and visibly on your home page.

Visible Call to Action: Make the call to action button or form clearly visible without the need to scroll. Don’t bury it at the bottom of the page. Don’t be afraid to add your call to action into multiple places. Don’t discourage visitors by requiring registration to your site.

Back up what you say: On line shoppers today are skeptical. Supply proof for anything you say. Give them facts, videos, technical specs, product reviews, endorsements, etc. These can be provided as links that allow visitors to research if they want.

Guarantees: These are designed to reassure shoppers. Restate your offer and your guarantee on the order form. This can reduce shopping cart abandonment.