Branding is how you make your company memorable. Your logo is a visual icon of your branding. You use your logo on your website, business cards, letterhead, brochures and in your email. A great logo is memorable, creates a visual impact and helps your company become easily remembered. So, what makes a great logo?

It is simple, distinctive, represents the company and has the illusion of action.

1. Simple means that it is not overly complex, can be reduced to a small size on a business card and doesn’t have many complex and competing elements. Simple also means good contrast and a bold look.
2. Distinctive means being unique and memorable, graphic (not just letters), not being cluttered in look and something that has a unique look. The colors, shape and font should be used in combination to help the business stand out and not blend in.
3. Represents the company and is meaningful and appropriate for the company.  It should have permanence so it won’t have to be changed.
4. Illusion of action means the logo has the appearance of motion and doesn’t just sit there. The challenge here is to keep it simple while still showing action.

A simple great logo may not be easy or quick to create, but it is powerful in your company’s branding for marketing strategies or Internet marketing.

Related posts:

1. Components of a Good Logo Design
2. Creating a Great Business Logo
3. Internet Branding
4. Website Design needs Curb Appeal
5. Simplicity for Web Design and SEO