According to reports from ComScore, spending for the holiday season is matching what was spent last year so far. And being in an official recession, I think I can sum up the feelings of most everyone:

Phew!

Spending at brick and mortar was slightly down from last year; so what helped bring us even with last year? ComScore reports that for the week starting on “Cyber Monday”, December 1st, through December 7th holiday spending online was up 7% from last year.

Which leads us to the question, why do consumers buy from one e-commerce site over another? It’s hard to argue that brand awareness and popularity play a big part, but so does trust.

What are some ways your e-commerce website can build more trust?

1. Have a professional website: Consumers are more likely to feel safer buying products off a professional, clean, website that utilizes smart business web design than one built with a template.
2. Use testimonials: People want reassurance that others have used your services and have had a positive experience.
3. Tell them about yourself: An “about us” page is more than the history of your company; it’s potential for the customer to identify with your company and know you are easy to reach via phone or email.
4. Respect their privacy: It’s common for a company to ask if the customer wants to receive a newsletter with deals on goods or news about the company during checkout. What’s uncommon is having to check the box to opt-in, instead of unchecking the box to opt-out. Just this little difference can make a very favorable impression on a customer.
5. Offer refunds: Having a refund/return policy shows that you stand behind the goods you sell – display this policy prominently.

Related posts:

1. Pages to Include on Your E-Commerce Website
2. M-Commerce (Mobile e-Commerce) is Still in its Infancy
3. 8 Design Tips for E-commerce Websites
4. Your Website Must Build Trust
5. Website Trust: 10 Ways to Build Trust and Sales!