Web Design is a one time creation of a compelling design and then forgetting it. SEO or search engine optimization is long-term methodical process designed to bring traffic and business to your website. So, why is it that so few web services companies are able to do both?

This is as fundamental as left brain vs. right brain learning styles. Left brain is considered the analytic in approach, which is what, is required in SEO. Right brain is considered the creative, innovative and design approach, which is required for great graphical designs.

SEO takes hours of research, choosing the correct keywords, developing strategies to fit the company, industry and competitive environments. Done correctly, SEO will bring a steady stream of targeted visitors who are interested in what you have to offer. The analysts will develop lead generation strategies and look at conversion rates.

Designers have the imagination and ability to create the branding and a graphical look to make your website memorable. They know how to select colors that spark emotion which a strong part of converting lookers into buyers. They are able to conceptualize and visualize things that the analytical types never could.

This is having both types of people involved in creating very effective websites. This is why we very purposely employ both types in both the planning and creation of the business websites that we produce.

Doug Williams, Internet marketing consultant

This entry was posted on Tuesday, May 29th, 2007 at 6:43 am and is filed under Internet Marketing, SEO Strategies, Website Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.